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Still from the music video: at night in front of a graffiti wall, a man in a dark Infinityy hoodie and a figure in a white hoodie and sunglasses stand before a car with its headlights on.

Music Video — Yungdrizzz — 3:23 — 2024

VVS DREAM

Role
Art Direction, DP, Creative Direction

Since he was a kid, Yungdrizzz dreamed of owning VVS diamonds. At 15 he bought his first VVS bracelet; nearly a year later came his first VVS diamond ring, and the dream only kept growing: bigger jewellery, brighter diamonds, and everything that came with it, including the need to insure and protect the diamonds. But VVS Dream is about much more than jewellery. The diamonds stand for getting out of the mud and difficult stages of life, for taking everything you have been through and turning it into something that shines. It is the dream of starting from the bottom, building yourself up, and becoming the diamond you always imagined wearing.